PS3 has two great things going for it this coming holiday season. One is Uncharted 3; the other is the just announced price cut to $249. Some analysts would say that the PS3 has been having a pretty hard time against the Xbox 360 in North America, but with the new low price, PS3 sales should spike nicely.
Speaking to IndustryGamers, Wedbush Securities' Michael Pachter admitted that he was "surprised" that Sony led the price cut movement, considering he always thought Microsoft would make the first move, and now that Sony has slashed the price on PS3, he's expecting immediate results.
"Sales will definitely go up, probably by 20 - 30% per month compared to last year," he said. "If Xbox 360 sales suffer at all, I think they will follow suit."
That, of course, is the key question now. Will all the momentum that Microsoft has been seeing with Xbox 360 and Kinect suffer on account of a cheaper PS3 being offered? At this point, we would think that Xbox 360 would almost have to drop in price sometime this holiday season. Perhaps Microsoft could bundle it for even cheaper with Gears of War 3 - that would be a winning combination.
As for Nintendo, all eyes are on 3DS and next year's Wii U. For the Wii itself, Pachter noted Nintendo "doesn't have much room" to cut price again.
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